Sustainability and Green Design for Creatives
and how we can make a difference
Panel Discussion and Networking Reception
Thursday, October 16th, 7:00 - 9:00 PM
Pratt Institute Manhattan Campus,144 W. 14th Street, Room 213

How do we as a community of working graphic artists, art directors and designers find new methods to conserve our natural resources, so that the earth we live on is not depleted or permanently damaged.

Join us as a panel of experts from Mohawk Paper, the Lowe-Martin Group, Pratt Institute’s Academic Director of Sustainability and The Vox Collective discuss promoting sustainable practices in the graphic arts.

• How conventional materials and processes impact on the environment and human health, and which ones are the most important to reduce.
• The fundamental principals of a good, sustainable design practice.
• How artists can be educated, and can educate others, on socially aware and sustainable practices.
• The brand impacts of sustainable design, and how to avoid consumer and media backlash for perceived public problems.

Together we can find ways to make a difference, and contribute to saving the environment.

Networking Reception — Refreshments will be served.

NEW LOW PRICE

$15 Members / $5 Student Members
$25 Non-members / $10 Student Non-Members / $10 Seniors (65+)
If paying at the door, add $5 to the above categories.
Free to Pratt students, faculty & staff.

To register, email ny@gag.org, call 212 791 3400, ext. 11, or print and mail the form below.

EVENT SPONSOR:

The Lowe-Martin Group.

The Lowe-Martin Group’s overall mission is to work closely with our customers to create custom printing solutions, using advanced technologies, to produce documents of the highest quality while reducing costs.

Lowe-Martin has a passionate commitment to delivering excellence, and a demonstrated ability to adopt emerging technologies. Their high-quality print solutions include 10-micron stochastic screening, producing the equivalent of a 650 line screen.

As a cutting-edge printer, Lowe-Martin is a leader in adopting green technologies. In February 2008, Lowe-Martin received the Gold Award for Most Environmentally Progressive Printer in Canada at the 3rd Annual Environmental Printing Awards.

SPEAKER PANEL INFORMATION:

Mohawk Paper

Deb Johnson, Pratt Institute Professor Sustainability Design

Susan Jaramillo – Chief Creative Officer (Co-founder), The Vox Collective

Susan currently spearheads the creative efforts at the vox collective shaping a department that brings innovative thinking and new ideas to an ever-changing media landscape. She also oversees the development and execution of the vox’s creative initiatives, developing powerful campaigns and branding strategies in English and Spanish for clients seeking to win the hearts and minds of a diverse audience living in the US.

Under her leadership, the vox has developed successful integrated campaigns for clients such as Verizon Wireless, Macy’s, Martell, Chivas, Hennessy, MTV, Coca-Cola, UNICEF, and The Office of National Drug Control Policy (ONDCP). Susan supervised the brand development and vision for launching the Daisy Fuentes® line of clothes currently found in Kohl’s department stores.

Susan has also played a key role in supporting and developing creative campaigns that bring attention to causes and issues and affect social change. In 2004 she partnered up with Rosario Dawson to develop the brand and the campaign Voto Latino®, a non-profit initiative motivating Latino youth to register to vote. The project registered 90,000 young Latinos to vote through an aggressive TV, guerilla and viral campaign. In 2005 Susan partnered with Wyclef Jean to develop Yele Haiti, a brand supported by a foundation that empowed Haitians to take ownership and pride in their country. Susan has also spearheaded the creative development for multiple Arts festivals, including Celebrate mexicoNOW & the New York International Latino Film Festival. She has worked with many celebrities including John Leguizamo, Cameron Diaz, Santana, Mariah Carey & Donald Trump to name a few.

A passionate speaker and writer, Susan has been quoted in numerous periodicals national and international including Crains, Vanidades, NEO, Hispanic Business, El Universal, Marketing y Medios, AM NY etc. She has also spoken in conferences around the country about the role of culture in creating relevant campaigns. She has also served as a judge for multiple awards including the Addys.

Susan was born in Venezuela but raised between the US and Venezuela. She graduated with a major in painting and illustration from Pratt Institute.

REGISTRATION---Print, Clip, Fill In---

FAX TO: 212-791-0333
OR EMAIL TO: ny@gag.org

MAIL WITH PAYMENT TO:
GRAPHIC ARTISTS GUILD OF NEW YORK
32 Broadway, Suite 1114
NY, NY 10004

EVENT: Sustainability and Green Design for Creativess
Location: Pratt Institute, Manhattan Campus 144 West 14th St., Room 213

$15 Members / $5 Student Members
$25 Non-members / $10 Student Non-Members / $10 Seniors (65+)
If paying at the door, add $5 to the above categories.
Free to Pratt students, faculty & staff.

*Students must show current school ID

Name:___________________________________

Address:________________________________

Phone:__________________________________

Email:__________________________________

Please charge to my Credit Card:

___ AmEx ___ Visa ___ Master ___ Discover

FULL NAME ON CARD:_______________________________

CARD NUMBER: ____________________________________

EXPIRATION DATE: ________________________________

DAYTIME PHONE NUMBER:____________________________

YOUR SIGNATURE:__________________________________

___ I'm sending a Check

SNAIL MAIL TO: Graphic Artists Guild of NY, 32 Broadway - Suite 1114, NY, NY 10004. We will email registration confirmation to you.

CANCELLATION POLICY:

50% Cancellation Fee if you give the Guild more than 24 hour notice of your cancellation. No Refund if you do not alert the Guild more than 24 hours in advance of your cancellation. FAX TO: 212-791-0333. We will email or call you to confirm your registration.